The most precious possession of a company is its people
Key Client Relation Management
Key Client Relation Management
Target group:
Staff of marketing departments, sellers, managers, personnel reserves
Aims:
To improve the knowledge of participants in the area of key client relation management, to improve their skills in this area and to improve their awareness of the need to built the loyalty of the clients
Content:
Who is a key client?
Do we have to care about key client as individual market segment?
Client attractiveness and present relations evaluation
Why do we lose clients?
Building and managing relations with the key clients (KCRM - Key Client Relation Management Concept)
Methods and tools for continuous improvement and development of relations
Reaching and keeping the competitive advantage
Impact of KCRM on human resources of the organisation and organisation chart
IT support of KCRM
Example of action and development plan for key client
