The most precious possession of a company is its people

Marketing and Sale Target group: Managers, personnel reserves, key employees of marketing and sales departments, sales department staff (selected part of program) Aims: To improve the knowledge of processes of marketing and sale management in the company and to improve the skills of participants to use this knowledge effectively in their job (improving marketing orientation of the company) Content: Marketing and the competitiveness of the company Marketing mix How to prepare Marketing Plan Internal and external customers The customer needs and his decision making Strategic, tactic and operative sale Selling skills Customers and products information system Effective communication: Active listening Questioning Assertive communication with the customer Presentation skills How to use and read body language Identifying the customer needs Influencing skills, giving arguments Identifying various types of customers and how to deal with them How to deal with the complains of the customers Methods how to capture customer loyalty Negotiation skills The quality of products and its influence to marketing and sale Improving of marketing and sale efficiency Action plan for individual and company development Duration: From 3 to 6 days