The most precious possession of a company
is its people
Crisis management and crisis communication
Crisis management and crisis communication
Target group:
Owners of the companies, managers, personnel reserves, key staff of PR and HR departments
Aims:
To improve the knowledge of participants in the area of causes and appearances of crisis and to improve their skills to handle crisis successfully
Content:
Strategic crisis management - preparation for crisis:
how to avoid crisis
lean organisation and its importance during crisis
psychology during crisis - human factors, trauma and its consequences
communication and implementation of changes during crisis
situation leadership during crisis
characteristics of crisis manager and training skills needed for handling the crisis
Operation crisis management:
recognizing the need of the crisis management and crisis communication in the company
acknowledgment of crisis state in the company
first steps after beginning of crisis management
influencing of crisis for employee leadership
establishing the crisis centre and its tasks
creating and implementation of crisis plan
formation and managing the teams during crisis
fast reaction for breakdown of production
restructuralisation of services
fast implementation of changes
Crisis communication:
communication with media and public
communication with employees in crisis state of the company
conflict solving during crisis
the task of Public management department in the time of crisis
Solving model situations and training the skills needed for handling the crisis in the company:
personnel and management administrations
communication with the external public
communication with employees
communication with trade union during crisis
Duration:
From 2 to 4 days