The most precious possession of a company
is its people
Crisis management and crisis communication
Crisis management and crisis communication

Target group:
  • Owners of the companies, managers, personnel reserves, key staff of PR and HR departments
Aims:
  • To improve the knowledge of participants in the area of causes and appearances of crisis and to improve their skills to handle crisis successfully
Content:
  • Strategic crisis management - preparation for crisis:
    • how to avoid crisis
    • lean organisation and its importance during crisis
    • psychology during crisis - human factors, trauma and its consequences
    • communication and implementation of changes during crisis
    • situation leadership during crisis
    • characteristics of crisis manager and training skills needed for handling the crisis

  • Operation crisis management:
    • recognizing the need of the crisis management and crisis communication in the company
    • acknowledgment of crisis state in the company
    • first steps after beginning of crisis management
    • influencing of crisis for employee leadership
    • establishing the crisis centre and its tasks
    • creating and implementation of crisis plan
    • formation and managing the teams during crisis
    • fast reaction for breakdown of production
    • restructuralisation of services
    • fast implementation of changes

  • Crisis communication:
    • communication with media and public
    • communication with employees in crisis state of the company
    • conflict solving during crisis
    • the task of Public management department in the time of crisis

  • Solving model situations and training the skills needed for handling the crisis in the company:
    • personnel and management administrations
    • communication with the external public
    • communication with employees
    • communication with trade union during crisis
Duration:
  • From 2 to 4 days